Laura
What is the difference between a PR campaign and a PR plan?
I need to decide whether to include a PR campaign or a PR plan in my thesis apart from the theoretical part. I intend to write about PR in automotive industry, how it has evolved over time and come up with a proposal for an automotive car launch. What would you recommend?
2018年3月3日 09:22
评论 · 3
1
It's hard to say but it sounds like you need both.
2018年3月4日
1
Hi Jason! Yes, I agree with you. However, in order to highlight my proposal for an automotive car launch, I would come up with a PR plan rather than PR campaign for the thesis. What do you think?
2018年3月3日
1
Hi Laura,
My understanding is that a PR campaign is a discrete set of activities that are agreed upon in advance and serve a specific, limited PR goal. A PR plan, on the other hand, is an organization's general communication strategy that sets out a framework for all PR activities over a period of something like 3-5 years (highly dependent on circumstances).
2018年3月3日
