An abstract of my paper <em>(a title would help) Public Service Advertising in the new Communication Era?</em>
As a branch of advertising, public service advertising (PSAs) are advertising activities address important social issues that to help improve and solve social issues of common interest trying to improve public understanding and to safeguard public morality. However, the dissemination of public service ads in China is still operates at a low level operation. How PSAs can to adapt to the new communication environment is worthwhile for us to explore.
Firstly, this paper collects the literature and data on new media public service ads PSAs interactive communication development, to find the problems and the bottlenecks confronfronting of the development of new media and interactive PSAs. Secondly, this paper get some gathers reference data <em>('data' is plural already, 'datum' is the singular form)</em> by means of a designing questionnaire about the status of network interactive PSAs and the audience attitudes. Thirdly, depending on the results of data analysis, we found will formulate some rules and methods. Finally we conduct At last, 'the six development strategies' (<em>what does 六种发展策略 mean?)</em> analysis about for new media PSA public service advertising, interactive communication are given according to the results of the research.
<em>Sorry on re-reading this morning it started to make more sense. But what is '六种发展策略' why 6? I cannot quite work out the meaning of the last sentence.</em>
An abstract of my paper
As a branch of advertising, public service advertising are activities that help to improve and solve social issues of common interest to safeguard public morality. However, the dissemination of public service ads in China is still a low level operation. how PSAs to adapt to the new communication environment is worthwhile for us to explore.
Firstly, this paper collect the literature and data on new media public service ads interactive communication development to find the problems and the bottleneck of the development of new media and interactive PSAs.Secondly, this paper get some datas by designingt questionnaire about the status of network interactive PSAs and the audience attitudes.Thirdly,depend on the datas,we found some rules and methods.At last, The six development strategy analysis about new media public service advertising, interactive communication are given acording to the research.
An abstract of my paper
As a branch of advertising, Public service advertising are advertising targets activities that to help improve and solve social issues of common interest to safeguard public morality. <em>(that sentence is awfully hard to grasp!</em>) However, the dissemination of public service ads in China is still a low level operation. how PSAs to adapt to the new communication environment is worthwhile for us to explore.
Firstly, this paper collect the literature and data on new media public service ads interactive communication development to find the problems and the bottleneck of the development of new media and interactive PSAs.Secondly, this paper get some datas by designingt questionnaire about the status of network interactive PSAs and the audience attitudes.Thirdly,depend on the datas,we found some rules and methods.At last, The six development strategy analysis about new media public service advertising, interactive communication are given acording to the research. <em>Sorry you'll have to try it again, it makes no sense, just a stream of words) try putting the chinese here so we can see what you wanted to say, it makes NO sense.</em>
