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Jasmine Suen
what is a premiumisation strategy?
what is a premiumisation strategy?
Our premiumisation strategy, incorporating systems, services and products, is enhancing consumers’ lives, whilst creating additional value per consumption moment.
2013年8月14日 01:57
回答 · 2
1
'Premiumization' is not a real work, nor is it even desirable. It's a new 'buzz' word, a new fashionable concept.
'Premiumization' seems to mean to create a premium service or product, i.e. one of exceptional value or quality - or at least one that is believed to be of exceptional value.
There are all too many products which have 'premium' on their label just to raise the price.
2013年8月14日
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