What's the difference between these verbs?
"pay attention" and "turn attention"

For instance:

Please, pay attention (turn attention) to the sound "e", you should pronounce it softer.

Question

What's the difference between these verbs?
"pay attention" and "turn attention"

For instance:

Please, pay attention (turn attention) to the sound "e", you should pronounce it softer.

Answer

'Pay attention' means 'concentrate' or 'take notice [of something].  For example:
"John failed his course because he didn't pay attention in class".

'Turn one's attention to something' means to change your focus.  For example:
"After discussing the economy, the delegates then turned their attention to the environment."
This means that they stopped discussing one topic and started to talk about something else.

Answer

pay attention on specific point.

turn attention to something else.