Key vocabulary related to advertising, branding, and consumer behavior.

Advertising Vocabulary

A statement that something is true, although it has not been proved and other people may not believe it.

A notice, picture, or short film that tells people about a product, job, or service.

A type of product made by a particular company, often with a name or symbol that makes it easy to recognize.

The attention or interest that something gets from the media, such as newspapers, TV, or social media.

To be taken to court by someone who wants money for harm caused by something you said or did.

A short, memorable phrase used in advertising to attract attention or suggest an idea quickly.

A planned series of advertisements with the same theme or message used to promote a product or service.

A person who buys goods or uses services.