Double 11 festival is coming Recently in china, double 11 becomes a festival and is very popular among yong people. I just don't get that why people make such a big fuss about it. In Chinese there is a very interesting word for bachelor, which is 'stick' and because 1 is just looks like a 'stick' and double 11 contains 4 sticks and so becomes this very famous bachelor's day, just the opposite of valentine's day. E-business retailer and traditional retailer are really busy in that day. Young people will do shopping on line and other things to celebrate this bachelor's day.