The number of advertisements for charities is increasing. What is causing this? Is this a positive or negative development?
More charity advertisements are seen on TV and the internet these days. This trend is resulting from more availability of advertising slots, and considered to be positive because increased publicity of charities will raise public awareness and donation for them.
There has been less demand for advertisements, which leads to lower advertising fees and higher accessibility for charity organizations. During a severe economic depression, companies reduce expenses, including advertising cost. This shift has typically been seen in the Covid-19 pandemic, and charity ads have taken the opening slots.
Frequent charity advertisements are benefitial for the society. People will be informed of tragedies happening around the world and cannot stay indifferent to those who are suffering. In addition, online advertisements lead to the payment website seamlessly, contributing to more donation.
To summarise, charity organizations are taking advantage of cheap advertising fees, which they otherwise could not afford. This trend will influence the society in a positive way that encourages people to help others more often.