We live in an interconnected world, businesses operate across borders and cultures. But simply having a global presence isn't enough. To truly resonate with international audiences, you need to tell compelling stories that transcend language and cultural barriers.
So, how do you craft a global business story that captures hearts and minds? 

Consider translation and localization when sharing your story globally.  Ensure the language and cultural references resonate with your target audience.

By following these steps, you can transform your global business story from a dry recitation of facts into a captivating narrative that resonates with international audiences, fosters connections, and propels your company forward in the global marketplace.


The Global Professional Podcast

How to tell a story - EP 20

Imagine a chance meeting at a conference – a fleeting opportunity to make a strong impression. That's the power of an elevator pitch, a succinct introduction that sparks interest and sets you apart. Here's how to craft yours for networking success:

Grab Attention in the First 10 Seconds:  A captivating opening is key. Are you passionate about solving a specific industry challenge? Briefly mention it and how your expertise can be the solution. For instance, "I'm a data analyst with a knack for uncovering hidden insights that boost marketing campaign effectiveness."

Introduce Yourself Professionally:  In a sentence or two, state your profession and a key area of strength.  Keep it clear and concise. Example: "I'm a marketing specialist with a proven track record in developing high-performing social media strategies."

Highlight Your Value Proposition:  This is where you showcase what sets you apart.  It could be a unique skill, a successful project you've led, or a specific achievement that demonstrates your value. Don't just list duties; focus on results. Example: "I recently spearheaded a social media campaign that generated a 30% increase in qualified leads for my company."

End with a Clear Call to Action:  A strong call to action leaves a lasting impression and encourages further conversation.  Do you want to connect on LinkedIn? Offer to share a relevant case study or discuss your expertise in more detail?  Keep it specific and actionable.

Craft, Refine, and Conquer:

Practice your pitch out loud to refine its delivery. Aim for clarity, enthusiasm, and a natural conversational tone. Time yourself – it should be under 30 seconds to hold attention in a busy environment.

Bonus Tip: Tailor Your Message:  A one-size-fits-all approach won't cut it. Research the event or organization beforehand. Highlight skills and experiences relevant to their interests.

Follow these steps, you'll craft a memorable elevator pitch that captures attention, showcases your value.

The Elevator Pitch - Episode 74 


Professional networking is the strategic cultivation of mutually beneficial relationships with individuals in your field or related industries. It goes beyond simply exchanging business cards; it's about building trust and rapport through consistent interaction and exchange of knowledge.

The core objective is to create a network of contacts who can provide support, guidance, and opportunities throughout your career journey. This network can be a source of:

Job opportunities: Often, positions are filled through referrals, and a strong network increases your chances of being recommended for suitable roles.

Industry insights: By connecting with experienced professionals, you gain valuable knowledge about current trends, challenges, and best practices in your field.

Mentorship: Seasoned professionals can offer invaluable guidance on career development, skill-building, and navigating workplace dynamics.

Collaboration: Networking fosters connections that can lead to fruitful collaborations on projects, expanding your skillset and reach.
Professional networking encompasses various activities:

Attending industry events: Conferences, workshops, and meetups provide excellent platforms to connect with peers and potential collaborators.

Joining professional organizations: Associations offer networking opportunities, educational resources, and access to industry leaders.

Leveraging online platforms: Professional networking sites like LinkedIn allow you to connect with colleagues and showcase your expertise.

Building relationships with colleagues: Maintaining positive relationships with current and past colleagues strengthens your network within your existing professional sphere.

Effective networking requires a genuine interest in others, active listening, and the ability to build rapport.  Remember, it's a two-way street; aim to provide value to your network by offering support, sharing knowledge, and making meaningful connections. 

Professional Networking Explained - Episode 73

I interviewed a Professional Teacher from iTalki about Job Interview strategies. Check him out!

Jonathan Kimball 
https://www.italki.com/en/teacher/8373369