Hi Chloe, You can think of ethos is the character, the spirit and the essence of something. It comes from the Greek word, ethos, which means the customs or the character. It's usually used by companies in their mission statements, for example, "The ethos of our business is to deliver sustainable clothing at affordable prices."

Ethos means the guiding beliefs of a person, group, or organization. Some examples are: -The company made environmental awareness part of its business ethos. -They are working to keep a democratic ethos alive in the community. -an ethos of arrogance