We have no specific word for that. The word to use would depend upon context. How do you intend to use the word? To whom are you speaking? Will the person selling the bread be listening to what you say? I'll give one example. Suppose I am in a bakery and I am with a child. I want the child to pick out a confection for herself. I would say to the child "tell the gentleman (or lady) which cake you prefer". "Gentleman" is a good word to use because he hears you, so you want to be polite. There are other choices for different situations: "employee", "assistant", "baker", "helper", or "cashier" (if they work the register).