Marketing a Business

Here are some interesting quotes by Scott Stratten:

"Don't try to win over the haters, you're not the jackass whisperer." To understand this quote, you need to know that there was a popular novel and then movie called <em>The Horse Whisperer.</em> It was about a horse trainer who was able to calm and really bond with the animals he worked with, even ones that were really frightened and broken in spirit.

 "It's not just knowledge people buy from you, it's the application of the knowledge for their specific situation." Many people want to learn a foreign language, but each person's situation is different. Therefore, it helps to find out what each person's circumstance is to best help them to learn.

"If you believe business is built on relationships, make building them your business." Language is the basis for building relationships. Even if we never meet face to face, it is important to build the relationships we have so that we can become better people for the time we do spend communicating with each other. Then others will want to continue to spend time talking with us.


What do you all think? 

Apr 10, 2018 3:47 PM
Comments · 6

You totally got this quote. You have an excellent grasp of the English language.

 If you were making and selling clothes on the internet could you see this quote being helpful if some people unfairly criticized your style or sense of color?  Would you be tempted to try to market your work by trying to please everyone, by trying to justify everything you do? I believe that some people are like that.

April 11, 2018
"Don't try to win over the haters"

The haters= people who are negative and ignorant, who laugh at you, criticize you, make you feel bad etc

It's saying: "It's not worth the trouble trying to change these people or get them on your side."


"You're not the jackass whisperer"
This is kind of a joke and it's pretty funny. It's referencing The Horse Whisperer, who could talk to and soothe horses, as mentioned above. It's using the double meaning of jackass- as either an animal or an idiot, to do so.

So, roughly, "don't try to change the idiots of the world, your purpose in life is not to change them or soothe them."
April 10, 2018

I would like to write more about the second point in my original post to see if anyone would like to respond. "It helps to find out what each person's situation is to help them to learn." I wish to learn to speak Japanese. Here is some background for that desire. Someone I know is 96 years old. His health is poor. He speaks mostly Japanese and not much English. I speak English and not very much Japanese. About 5 years ago this man's wife died. He has been sad and lonely ever since. Recently he expressed the desire to kill himself. I asked myself if there was anything I could do to help him. I came up with the idea to ask him to help me learn to speak Japanese. I have always wanted to learn Japanese, the language of my ancestors. However, I have been unwilling to commit the time and effort to do so until now. I have visited him once now, and he was pretty depressed and didn't care to talk with me at all. I brought a Japanese movie to watch with him, but I ended up watching it by myself. Not a great start. I will try again later this month. For now, I am enjoying learning Japanese on my own.


Does anyone else have a little story to tell about why they wish to learn a foreign language? 

April 12, 2018

SHL - I have been on italki for only a few days. I am trying to get a feel for how things work. Thank you for your advice. I am in the process of spending three months or so learning some Japanese vocabulary and some simple phrases before trying to exchange English for Japanese conversations with someone. In the meantime, I thought I could be of some use by playing around with some discussions in my native language (English). Alles Gute.


April 11, 2018


thank you!

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April 11, 2018
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Language Skills
English, German, Japanese
Learning Language
German, Japanese