Richard-Business Eng
Professional Teacher
Facebook usage dropped 8% in USA since 2017, the first drop in its history...

For the first time ever, usage of Facebook went down.

That’s right. The behemoth of social media saw a decline in usage, from 67 percent of Americans ages 12 and older to 62 percent of that same audience, according to Edison and Triton’s survey of 2,000 randomly selected persons.

This drop is seen in every age and gender demographic as well. It’s not as if only young people, or older Americans, or women are using Facebook less. Every studied group is using Facebook less.

Here are 3 reasons why.

Why, after a decade, did Facebook finally see a reduction in usage in the United States?

1. Increased Distrust of Facebook
It hasn’t been a great year for Facebook as an organization. The mainstream media has consistently covered Facebook’s role (or at least complicity) in the world of “fake news.” When you combine this with the company’s other missteps in the areas of privacy and accountability, you end up with an environment where the users of the platform may not fully trust the motives and judgment of those that operate the platform.

Given that Facebook has access to many of our most important personal data points, photos, and feelings, a drop in trust could create a drop in usage.

2. Increased Discord on Facebook
If you’re a Facebook user, I’m sure you’ve seen this in your own News Feed: someone who says they are logging off of Facebook for good because of the rampant negativity present on the platform.

The bigger change (is people) [may be] people using Facebook a couple of times a week instead of every day.

3. Increased Disinterest in Facebook
Indeed, I believe reduced trust in our Facebook overlords along with reduced willingness to argue amongst ourselves on Facebook contribute to this first-ever reduction in usage in America. 


* Source:  Edison Research and Triton Digital produce the comprehensive and well-regarded Infinite Dial study which probes how Americans use social media, audio services, and other technology.

Mar 29, 2019 1:03 PM
Comments · 9

It's a fact of life everything eventually declines and humans get bored easily ten years is a long time and things move on. Combine this with all the negativity you have mentioned. You end up with a atmosphere and environment where many people feel betrayed. I reluctantly joined Facebook, because I was asked to and I repeatedly said in the early years of my membership I did not like nor understand the platform. What is particularly worrying to my particular personality is that Facebook does not delete what I consider to be old rubbish/garbage I no longer need. This is the type of person I am, in my daily life I always have a regular clear out of clutter, but Facebook seems to enjoy infuriating me with constant reminders of what I said years ago, that is history as far as I am concerned. 

I do not want nor need to share memories with the world, I can quite easily share memories with my friends in the real world when I want to. My Facebook account is virtually dead I do not login any longer and Facebook in any case is so outdated now. 

And can someone kindly tell Facebook I don't need to be told every 15 Mins despite turning off notifications  a thousand times. That I have missed so much in the last half hour. It's only people adding a new selfie or something else equally mundane. 

March 29, 2019
There are now other social networks like Twitter or Instagram, seems to me people have gravitated to those because they're more modern and cater to their needs.
March 29, 2019
Richard, the Internet is growing.

When a site becomes a necessary part of it (like Google or Wikipedia), that's bad. This means "monopoly". What could be a 'space' became a structure. It is like as if toilets were a part of every forest, including Amazonian jungles. 

I'm not surprised about FB. It was a novelty but there are other ideas. Some of users prefer Twitter and Instagram by the way:) These 8% aren't because people prefer walking in parks or researchgate.
March 29, 2019
Thank you Richard for the kind words. Italki was (and still is) the right place for improving my writing.
March 29, 2019

It was And after that was and 

I know my English is not perfect yet, but as my friend says I have a solid base.

March 29, 2019
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