7 C's of Effective Communication 1. CORRECTNESS : To be correct in communication Use correct level of language Include only accurate facts, words and figures . Maintain acceptable writing machines. 2. CONCISENESS: It makes the message more understandable and comprehensible . To achieve it Avoid unnecessary repetition and wordy expressions. Include only relevant facts with courtesy . Organize the message logically and efficiently. 3. CLARITY: It demands that the message should be correct, concise, complete, concrete and with consideration . To accomplish these : Choose precise, short and familiar words. Proper punctuations make the writing clear. Make the message readable and understandable. Make correct sentences, and derived the message in properly sized paragraphs 4.COMPLETENESS: The message should be complete, we should be able to know the reader’s background, viewpoints, needs, attitudes and emotions. The guidelines for completeness, The message should answer all the questions in the order ,they were asked . Give some additional information if important. 5.CONCRETENESS : The business writing should be specific , definite and vivid . The guidelines use to concreteness Use specific facts and figures . Avoid words like few, quick, soon etc. Use action verbs. The message should have building words. 6.CONSIDERATION : Consideration refers to attitude, the human touch, and understanding of human nature . It can be achieved through Emphasize you instead of “I” or “we” Your message should convey truth . Stress the positive, pleasant aspects of facts. Offer a services of value to the reader . 7. COURTESY : Courtesy is more important and advantageous in business writing then in face to face communication . It is achieved; Be truly tactful, thoughtful and appreciative . Omit expression that annoy . Answer all your mail Grant and apologize candidly.