Advertising invest every year a large amount of money in campaigns. Whether it is for TV, outdoor displays, online advertising or magazines, some brands are willing to pay a big budget. For example, perfume brands often show a famous movie star. From the idea to the production, advertising requires a lot of means. Many people are involved in the process of creating an ad. Therefore, it plays a huge role in the economy. Moreover, advertising not only creates desire in consumer's head, but also fulfills needs. The brands release new products over and over to respond to the demand and stir mind. In our modern society, consumption is a way to balance the mood. The act of buying is a pleasure and the advertising plays with this idea. You may feel happy to consume products thanks to the message of an ad, which is also very time-consuming. Thus, we can see that it can change the people's mind. With the increasing technology, advertising definitely seizes a large place in defining our modern society.