Intellectuals and connoisseurs of high art often look down on Pop culture as being shallow, trivial and inconsequential. For them true art can only be found in serious culture like classical opera, great masters of painting like Leonardo and Michelangelo, composers like Beethoven and Tchaikovsky, novelists like Dickens and Tolstoy...
Today, followers of pop art may celebrate K-pop music, but in 100 years what will remain?