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muwz
differences between "In the absence of" and "in the lack of"
In the absence of these factors, the way customers are treaded when they have a reason to call has a fundamental effect on a company's ability to retain them as customers.
In this senceten , why cant we use lack instead of absence?
Nov 17, 2011 6:49 AM
Answers · 2
2
Absence usually signifies that something is not there. Lack of usually means a shortage.
In the sentence you referenced, I think the "factors" are missing. A lack of the factors does not mean that the factors can't be there. It may mean that the substance of the "factors" are lacking.
November 17, 2011
You could rewrite the sentence like this: Due to a lack of these factors and the way customers are treated when they have a reason to call, has a fundamental effect on a company's ability to retain them as customers.
Absence may sound better even though "a lack of" means absence.
November 17, 2011
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muwz
Language Skills
Chinese (Mandarin), English
Learning Language
English
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