I'll try to answer..I hope i can help you..
Maybe that is the concept of Reported Speech/Indirect Speech.
Which one that said I think it depends.
For the first sentence :
Indirect Speech :"My friend said that he had never seen this movie before"
The direct speech form is : My Friend said, "I have never seen this movie before."
For the second sentence :
Indirect Speech :"My friend said that he didn't see this movie."
The direct speech form is : My Friend said, "I don't see this movie."
I more understand if "see" replaced by "watch". So :
Indirect Speech :"My friend said that he didn't watch this movie."
The direct speech form is : My Friend said, "I don't watch this movie."
But..if refers to your question without there is word replaced, I think I would prefer to choose the first sentence.
I hope you can accept my explanation..or you more confused instead?he..I'm sorry,
I'm learning english too..please someone else can correct me if i give wrong explanation.