what's the meaning of "category-level "here ? If you have an idea of the most relevant phrases that represent your products and services mix, test queries（on a search engine like Google or Bing ）to r

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what's the meaning of "category-level "here ? If you have an idea of the most relevant phrases that represent your products and services mix, test queries（on a search engine like Google or Bing ）to reveal some of your online competitors. We get a lot deeper into keyword research in Chapter 7, but for your preliminary efforts, a category-level understanding of keyword competitors within search will be a useful starting point.

May 11, 2012 5:03 AM

Answers · 5

a category-level understanding = a certain level of understanding.

May 11, 2012

The article wants you to know in what categories your competitors are, and what companies Google will list when your customers search for your products. For example, if your product is rainboots for elderly dogs, you should be aware of which competitors will be found with Google using key words like "dog footwear", "pet rain protection", "old dog clothes", etc. You can categorize (group) your competitors to organize your thinking in developing a marketing strategy.

May 13, 2012

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