"Over here" is commonly used when giving a command; it suggests that something is going to move toward the speaker:
1. Bring that box over here.
2. Tell him to walk over here.
3. Your room is over here.
"Here" itself is less dynamic and usually used to indicate that something or someone is physically present:
1. Where is your son? - My son is here (in the room).
2. The bus is here.
3. My car is not here.