If you harm someone or something, you cause damage. If you hurt someone or an animal, you cause pain. So hurt is a specific form of harm (and pain is a specific form of damage).
If you are late for a job interview, you harm (or damage) your chances of getting the job. We don't normally use "hurt" here in everyday English (it sounds a little literary) but I couldn't say it was wrong.
If you cut your finger when chopping carrots, you hurt yourself. You could also say "harm" yourself but this would be less natural and less precise.