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What is 'If that weren’t enough branding'?
Buffett shrewdly added in the festive shopping eventthe mid-1990s and today, Berkshire’s shareholders head en masse to the ground floor of the CenturyLink Center. And there awaits a mini-mall comprising booths of subsidiaries selling their goods.
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. (listed a number of sub-companies of Berkeshire)
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If that weren’t enough branding, purchases and free handouts are taken home in shopping bags featuring the Coca-Cola logo. Cartoon caricatures of Buffett festoon as many of the products as possible— including boxers, T-shirts and even competing ketchup bottles.
Nov 21, 2018 7:19 AM
Answers · 4
"If that weren't enough" is a phrase that's always used ironically. It means that there was already "enough," but nevertheless, something more was (or will be) added.
The reason why the phrase is "that weren't" instead of "that wasn't" is because it's subjunctive. It's describing an imaginary or hypothetical state. Many native speakers don't understand this, so they'll instead say "if that wasn't enough." You'll also hear people say "as if that weren't enough," making it even more clear that they're talking ironically about something that is not really the case (it's plenty, but it's being treated "as if" it weren't enough).
November 21, 2018
It's an ironic way of saying, "But that didn't seem to be enough branding......"
November 21, 2018
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Seven
Language Skills
Chinese (Mandarin), English
Learning Language
English
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