To "float" an idea means to put it out in a tentative way.
If I say "The moon is made of green cheese," I am stating a ridiculous idea, and if nobody believes it, I look ridiculous and lose credibility.
But if I say "I hear a lot of people are saying the moon might be made of green cheese," I am just "floating" the idea. If nobody believes it, I lose nothing. I just stop saying it. If pressed, I can say "Oh, I don't believe that silly idea myself, I just heard that some people believed it."
On the other hand, if everyone says "Yeah, right!" and all the talk show hosts start praising me, I can move on to just say "The moon is made of green cheese" and decide that this is a winning campaign issue for me and that I should keep talking about it.
I just found a headline, "New Zealand's prime minister floats 'four-day week' as a way to help the economy." The story goes on to quote her: "I've had lots of people suggesting we should have a four-day week." She then gives reasons why it might be a good thing. She isn't saying they will do it. She hasn't even said she thinks they should do it. She is just floating the idea.