JOSEPH
about 'showcase' as a verb I know 'showcase' is basically used as a noun, some dictionaries even don't include it as a verb. However, it's rather often that noun words like 'showcase' used as verbs nowadays. But, I'm thinking, since it begins with 'show', if 'showcase' sounds a little bit 'boastful' to you native speakers, like 'to show off'. In this sentence: 'When a country learns to showcase 'soft power' to the international community, it will not be impatient and impetuous or eager for instant success and benefit.' In such a formal writing like that, if I use some words like 'demonstrate' instead of 'showcase', does it make the sentence sound more neutral? Thank you very much!
Nov 10, 2009 7:33 AM
Answers · 4
As I understand it "hard power" is military coercion and "soft power" is the influence of culture, values, policies, and behavior. Showcasing is really just advertising, so it would be possible to showcase soft power as propaganda and actually possess little of it. This of course would have a negative effect at home and abroad. On the other hand, if you actually have soft power and you showcase it, this serves to magnify its effect both at home and in the international community. The author believes that learning to demonstrate soft power to the world (Learning to showcase) will influence the country internally: it WILL not be impatient and impetuous or eager for instant success and benefit. This country is clearly thinking about the future. I don’t have any objection to the use of showcase as a verb here. In the West advertising is almost a way of life so we are conditioned to expect a bit of boasting. The only way to develop an immunity to the negative effects of national boasting is to understand it when it happens. You, Joseph, are a naturally modest person and of course object to boasting. Maybe this sounds better: A country that manifests its soft power to the international community is not impatient and impetuous or eager for instant success or benefit. -to manifest… show plainly, prove, demonsrate
November 10, 2009
I agree; the word "showcase" is not consistent with the rest of the sentence, which suggests a patient and gentle state of mind. In contrast, the word works well in the sentence, "A country eager to bully and intimidate other countries will showcase its destructive weapons to ensure that its aggressive intentions are clearly recognized." Here, the country's interest in an ostentatious display of its weapons is supported by the word "showcase."
November 10, 2009
Yes Joseph , I think also "showcase" is not proper to use in this context.
November 10, 2009
i think you can still use the word showcase it's depend upon you. how you will to use it. the term showcase which i read is "A setting in which something can be displayed to best effect' example. "it was a showcase for democracy in Africa" but i think it's good to use the word demostrate since it is easy to understand by the reader.becuase if you use the word showcase the reader might get a wrong interpreatation on this word. i hope i give you an idea cowboy...
November 10, 2009
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