It's a slang word to express your mild surprise, shock.
A : 나 문에 손가락 찧였어 I got my finger slammed in the door.
B : 헐, 괜찮아? Are you OK?
A : 너 지금 어디야? Where are you now?
B : 집인데, 왜? I'm home, why?
A : 헐... 아냐. ......Nothing.
B : (gets a feeling there might be something not good going on.)