What does this sentence mean: Today I do, tomorrow I will?
I know it's some kind of motivation. Does it mean that tomorrow will be better or someting like that?

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It's an irony. Most people tend to say today: I will do it tomorrow. And it never gets done.
The phrase suggest bypassing the "I'll do it" stage, and doing it immediately.

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Ложка хороша к обеду.

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Perhaps you need to think and act about today and now. Tomorrow is another time and you will think in what to do only tomorrow: you “will”.