These are some Business English terms related to Marketing

Business English: Marketing terms

The process of promoting and selling products or services, including market research and advertising.

The specific group of people a company wants to reach with its products or services.

The name, design, or image that identifies a company or product and makes it different from others.

The activity of creating and sharing messages to encourage people to buy a product or service.

The process of collecting information about consumers’ needs, preferences, and buying habits.

The official introduction of a new product or service to the public.

Any activity used to increase awareness or sales, such as discounts, events, or special offers.

When customers continue to buy from the same brand because they are satisfied and trust it.

How familiar people are with a particular brand and its products.

The percentage of people who take a desired action, such as buying a product after seeing an ad.