Business Management Terms

Sales of accessories directly to other businesses or retailers.

Compound Annual Growth Rate; measures market growth over time.

The percentage of customers who stop buying your products.

Cost of Goods Sold; direct costs of producing accessories.

Working across different departments (e.g., Design and Sales).

Selling via your own website rather than through third-party retailers.

Earnings before interest, taxes, depreciation, and amortization.

A new geographical region with high growth potential.

The plan for launching a product in a new region.

The difference between revenue and COGS, shown as a percentage.

Key Performance Indicator; metrics used to track team success.

The process of identifying potential new buyers in a new market.

Increasing sales of existing products in an existing market.

The portion of total accessory sales controlled by your company.

The process of integrating new team members into the company culture.

Original Equipment Manufacturer; producing goods for another brand.

The set of stages a prospect moves through before a sale.

The period it takes for a new team to reach full productivity.

Different sources of income (e.g., cases, chargers, licensing).

Return on Investment; the efficiency of a specific marketing spend.

Service Level Agreement; defined expectations between teams.

Stock Keeping Unit; a unique code for every accessory variation.

The increased effectiveness when two teams work together.

Refers to gross sales or total annual revenue.

The unique feature that makes your brand better than competitors.