Business and Marketing Vocabulary  (Brand Identity)

Business and Marketing Vocabulary

Products manufactured by a third-party company but sold under a specific retailer’s brand name.

The visible elements of a brand—such as logo, design, color scheme, and tone of voice—that together distinguish it in consumers' minds.

Having an advantage, higher performance, or greater market share than rivals in the same industry.

The strategic process of creating a unique name, image, and reputation for a product or company to attract and retain customers.

A feature, capability, or condition that allows a business to produce goods or services better or more cheaply than its rivals.

Surpassed or passed ahead of another company, person, or product in sales, popularity, or performance.

Filled with the urge or ability to do or create something creative, innovative, or remarkable.

A major hardware/software framework, digital base, or strategic stage on which applications, services, or products are built and run.

So closely associated or connected with a particular quality, idea, or word that one strongly suggests the other.

Introducing or releasing a new product, service, feature, or campaign to the public or market.