Business English is full of strange phrases - that we use ALL the time.

Business Buzz words

In business, a "return on investment" refers to how beneficial a particular project has been to a company compared to the resources it used. Return on investment or ROI usually refers to profits made from a project.

"Synergy" is the way that different components work together to complete a goal. A team that gets along well and produces high-quality content can be described as having synergy.

"Customer journey" is a phrase that describes every interaction a customer has with a business, from their initial interest in a product to requests for support after making a purchase.

A "deep dive" in business is a more thorough version of brainstorming. When a manager requests a deep dive into a topic, they are asking for a detailed review of all potential ideas.

In business, "impact" refers to the impression that a company or its employees can have on their workplace, customers or community. This buzzword can encourage employees to focus on making a difference and measuring the

In business, "ballpark" refers to an estimate that is within the range of something desired. Indicating that something is within the right ballpark tells others that they are taking useful steps toward a certain goal for

"Core competencies" are the most important skills and values of a business. They can also describe the particular qualifications of a job applicant.

"Visibility" is often used in marketing to describe how popular a product or company is within a market. Businesses want visibility to increase sales and develop a good reputation.

A "startup" is a project created by an entrepreneur that aims to become a large business. Startups are different from other types of new businesses mainly because of their goals for growth.

"Sustainability" refers to how well a project uses its resources and its ability to support itself. It can also be used to describe how a company interacts with the environment.