Some useful words to know if you are in business and must discuss sales and marketing in English.

Business English: Marketing

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

A target market is a group of customers within a business's market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service.

Business-to-consumer (B2C) is a sales model in which products and services are sold between a company and consumer.

Business-to-business is a situation where one business makes a commercial transaction with another business.

Market share is the percentage of the total revenue or sales in a market that a company's business makes up.

Affiliate marketing is a strategy in which your ecommerce business partners with online publishers so that they will promote and endorse your products and send customers to your website.

Bounce rate is the percentage of visits to a website where visitors leave after viewing a single page.

Conversion rate looks at the percentage of online store visitors who become paying customers.

Cross selling is when a seller offers additional products that complement, enhance, or relate to a product being sold.

Drop shipping is the process of an online store working with wholesale suppliers for the delivery of products by passing them shipping information about each customer order.

SEO is a strategy, process, and tactic to improve an online store’s website content to make it easier for search engine bots to index the site and to drive up its search ranking.

Influencer marketing focuses on leveraging individuals who have influence over potential buyers and orienting marketing activities around these individuals to drive a brand message to the larger market.

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

A sales channel is the way in which a business sales organization goes to market, either through direct or indirect routes, to sell its product or solutions to end customers.