Vocabulary List for Corelli Case - Going Under

GOING UNDER case study (The one about Italian boats!)

in control of a vehicle, driving, at the steering wheel

when customers repeatedly buy products or services from the same company or brand

people automatically like you because you have an attractive personality

Almost everyone else does this. 
Very popular

in a world of....

EXAMPLE: In a world of meat eaters, Tom decided to be vegetarian.

a very strong, and very light material used for building boats and insulating houses.

to stay/ remain with something. 
Don't change.

to stick to SOMETHING
EXAMPLE: I'd like to stick to my current telecom service

a shortage
We are experiencing a fuel shortage right now.

to cheer
EXAMPLE: We cheered when our team scored a goal.

cheerfully 
EXAMPLE: Tom sings cheerfully while he cooks

the time you need to wait to do something.

a waiting list
EXAMPLE: This restaurant has a 2 hour waiting list

rumor has it
EXAMPLE: Rumor has it that Tom was arrested for fraud

a company or strategy that makes a large profit

An impossible paradox 

You need A to achieve B
BUT
You need B to achieve A

A catch 22 (I have a podcast on this one!)
EXAMPLE: I don't have enough experience to work here
BUT
 I can't work here because I don't have enough experience

to assume that something will always be availabe

to take SOMRTHING for granted

EXAMPLE: Before the war we all took electricity for granted

skill/ ability to make something with your hands

to be REALLY relaxed about a topic, not stressed

fiercely competitive industry
EXAMPLE: The fashion industry is fiercely competetive.

to retire, to give someone else control of a business or position of power.

A warning signal
SAVE OUR SOULS

In morse code this is written as 
... (S)
--- (O)
... (S)