These English phrases were used in a C1-level class talking about persuading and influencing consumers

Business English Phrases Related To Marketing

promote the connection between two things

In context: To reinforce an association between our new product and reliability, we should highlight its performance in real-world scenarios.

adapt something to suit a requirement

In context: We need to tailor our marketing strategy towards the specific needs of our target demographic to maximize engagement.

encourage people to buy something

In context: Our goal is to promote consumption of our latest energy drink among health-conscious individuals through targeted advertising campaigns.

create the need for something

In context: Effective advertising can generate a demand for our new software application in the competitive market.

wait until you get what you want

In context: We cannot afford to hold out for a better deal; we need to finalize the contract negotiations today.

attract or interest someone in something

In context: Our marketing campaign should appeal to the aspirations of young professionals seeking career advancement opportunities.

be as good as someone expected

In context: Our company strives to live up to the highest standards of ethical business practices in all our dealings.

take advantage of someone's feelings

In context: The advertisement played on consumers' emotions by showcasing heartwarming stories of families coming together.

be persuaded to believe something that might not be true

In context: Don't be taken in by flashy advertising; always research the product before making a purchase decision.

believe in something

In context: Investors should carefully consider the risks before buying into this new venture.

notice something and react to it

In context: It's important for presenters to pick up on cues from the audience to gauge their level of interest.

convey/communicate some information

In context: During the meeting, he effectively put across the idea of restructuring the department to improve efficiency.

use or exploit something for your own benefit

In context:  Our marketing campaign aims to tap into the growing trend of remote work by highlighting the benefits of our virtual collaboration tools.