- Creation and development of a new product direction, management and optimization of a product group, management of a product distribution;<o:p></o:p>
- Collection and analysis of an information about products and pricing policies for competitors, market monitoring.<o:p></o:p>
- Pricing, development of a price matrix, competitive comparisons. Writing strategy directions, analytics. Search and monitoring of current market trends;<o:p></o:p>
- Work with foreign and Russian suppliers: participation in international exhibitions, field seminars (China), planning and management of orders, control at all stages of production. Search for new suppliers and products, maintaining relationships with current partners;<o:p></o:p>
- Development of packaging, advertising layouts and POS-materials: interaction with the design department, writing technical specifications, developing the visual component of the product, developing advertising materials, printing materials, catalogs, product presentations, souvenirs. Writing PR materials and news, working with social networks. Preparing for the exhibition. Development of advertising strategy;<o:p></o:p>
- Work with the product from A to Z. Development of technical and visual components, work with the service department, quality control.<o:p></o:p>
- Preparation and participation in the shooting of video clips on the product, hands on digital projects, casting actors, script writing, project management;<o:p></o:p>
- Interaction with sales departments: preparation of training material for the sales department, conducting training for sales managers for their product group, managing discounts and promotions, sales promotion (including the development of incentive programs for sales department)
