At first, there is no verb "möchten"!!
"möchte" is Konjunktiv 2 of "mögen", it has no infinitive, because it is just a form, not a verb.
So, wollen just means to want. I want coffee! Ich will Kaffee! I want to study. Ich will studieren.
Ich möchte is more polite, as in english "i would like to" .
I would like to have coffee. Ich möchte gern einen Kaffee.
I would like to study. Ich möchte studieren. Now, if you use it with another verb, not a noun, it expresses more a wish than a real, important goal. If I say: Ich will studieren! It sounds like: I will!!! No mather what my parents say, I want it and i will!
Ich möchte studieren sounds a little more like: yeah, it would be nice, let's see if I'll do it one day. Which doesn't mean that you won't, it's just not as strong as "wollen"
I hope, that helped :)