What is the meaning of 'associates' here?
Today it is possible to be productive, keep in constant with 'associates', and have fun at the same time.

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Viviane's answer is not wrong. However, from the context of the sentence, I would say the word is meant to include friends as well (and probably more so than business associates.)

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They're people you work with - mostly business partners, but coworkers as well.

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'Associates' are people you 'associate with' - meaning anyone you commonly have dealings with...