Heed it for the most
In this sentence: "His advice was: You should resist the temptation to announce your goal. delay the gratification that the social acknowledgement brings, and understand that your mind mistakes the talking for the doing. Now as a general principle, I totally agree with this, and I think that we should heed it for the most."
What does "heed it for the most" mean?
And what does "identity" here mean?
"If you're gonna get one and tell them your goal, you should make sure it's somebody who will actually keep you accountable. Also, it helps to frame your goal in terms of the work you need to put in rather than the identity that you want to assume"