It means “people will start getting drawn to you”. It is a colloquial expression. I usually heard it being used as a part of a phrase «Будь проще, и люди к тебе потянутся» = “Behave more simply, and people will start getting drawn to you”. It is used to tell a person he/she is acting too “cool” to be really cool. It is not an insult, though. Sometimes I also heard the full expression being used as a joke to tell shy people they don't need to distance others away and be more approachable. I guess, overall it's a slang version of “Care about what other people think, and you might start getting popular”.