training for exam The aim of this report is to assess the consequences of advertisements on people. Most of the people think that they are the unique person who chooses what to buy. However, this report comes to demonstrate that it is not like this. We interview more than one hundred costumers from an important commercial center. They thought that commercials didn’t have any influence in their purchase decisions. Nevertheless they were very surprised when they could check that more than half of their purchases were in products that were currently advertised on television or through the Internet, but when we asked them why they have chosen these products they didn’t know what to say. The research shows us that the commercials represent an important influence in our subsconscious. It’s not worth saying that in the end when we are in the department store we buy everything that we identify as familiar, is for that reason that enterprises spend a lot of money in commercials every year. People generally thought that commercials don’t play an important role in their purchase, but if people would be conscious about it, our savings would increase considerably.