Well, without more context, this is a difficult question to answer. However, I will try my best! In this sentence, the verb "to craft" means to shape or form something, or maybe to guide something. For example: "A teacher's job is to craft a student's mind toward critical thinking." In this sentence, the verb would mean to guide or to help shape. So, in this sentence, "it" is helping the to guide the company's growth in a certain direction. On a personal note, I don't think that the verb "to craft" is being used quite right. It seems strange in this sentence. But, I haven't seen the whole text. I hope this helps!