Popularity...
Don't you think that South Korea is one of the most fantastic country in the world? I'm sure you do.
But there isn't a lot of people admiring Korea. Do people in your country think (and know) that Korea is one of the bigest economic power? Because in Poland when someone said: "Korea..." people just think about communist country - the North.
Summing: how people in your country see South Korea and korean citizens?