How Loud...

I got a cute doggy clock with a tail that wags from side to side on every second.
I thought it was like a good deal at only $5 when I found it. The problem is that a the tail wags with a tremendously loud ticking noise is tremendous loud. It disturbs my sleep and my dog seems like he is annoyed by this noisy tail wagging.
I also kind of wonder what breed of dog is this this is.

That's a very cute clock :) It looks like a golden retriever to me.