It might - but there is no context so I cannot be sure.

I agree with Robert. Without context, it is meaningless. It sounds a little like marketese, which is often meaningless.

No idea. I had to google it. It seems to be a term used in sales and marketing. The article was about Opportunity Product Fields - whatever they were! It is a term I have never used, and will never use. But I guess it is useful to people working in sales! So I don't think it means, "It's cheaper right now." I wouldn't say to my friends, "Hey! It's an opportunity product! Let's buy it!" My friends would have NO IDEA what I was talking about. Do you work in sales and marketing?