i'd go with face. who cares about what's in her heart lol :P

In my opinion - true beauty definitely yes. There are women who look lovely and sweet but have a character as thorny as a cactus. However, without physical attraction you wont reach the "true"beauty of the heart.

Beauty lies in the eyes of the beer holder

Beauty is everywhere, face, heart, you name it.

Beauty lies in the eyes of the beholder