Does advertisements make us look the same. With the repaid development of global economic, big firms concentrate on seek effective and efficiency measures in order to expand their business. However, some people claim that advertisement discourage us from being a unique person by using similarly products. Personally, I insist that individuals do not tend to live as the advertisements said. One primacy reason is though advertisement aim at encourage everyone to buy their products and make great profits, buyers still own the right to choose that to buy. In fact, the function of advertisements is offer various options to customers. No matter how beautiful and attractive the advertisement is, most of people still choose products depending on their own flavors. Therefore, companies plan to make a fashion or tendency attract individuals to buy their products as they want, but the influence is limited. The public still purchase thing while meet their demandings. What’s more, today is a information age, advertisements is not the only aspect when customers judge a product. For instant, the public are about to search for comments through the internet and ask for customers’ reviews. If a product only have an attractive advertisement without a satisfied quality, customers still will not buy them. That is to say, customers are able to collect informations and make comments by themselves instead of judging a product only based on the advertise. As a result, individuals’ characters will not be buried various advertisements. However, when having to various products, advertisements have significant influences on people, To some extent, advertisements can determine people’s choice, but on most occasions buyers choose what to buy due to their own flowers. To conclude, advertisements play an important role when people choose products, but the influence in restricted. Customers still have their own standard to choose products. In modem society, it is possible to go shopping, work and communicate via the Internet without face- to face contact with one another. To what extent do you think this is a positive or negative development.