Singles Day in China Singles Day, originally is a festival of the unattached in China, however, as the development of the internet, it has generally become a festival for online shopping. People think that buying things on the internet on this day is taken for granted, and even believe that it will be a loss if they don’t. But is that really a sort of loss? I am afraid not. Because I have noticed, for the customers, such shopping has brought out three kinds of losses-time, money and after-sales service. First, the preparation for the singles day shopping is a waste of time. As we can see, in the weeks before singles day, many people will spend a great deal of time browsing the site Taobao and Tmall every day, choosing the goods and waiting for the day to come. From my point of view, such behavior is totally time-wasting. For one thing, most goods, as a matter of fact, are not discounted as much as we image. Take my experience for example. I have added a calendar to my cart a month before Singles Day. In the month, I watched its price rise from 16 to 25, and then, on Singles Day, it fell to 15.5 yuan. Its discount is not worth a month waiting at all. For another, though there are still some goods with great discount, yet it’s almost impossible to get them because of the keen competition. In such cases, the preparation is meaningless and time-wasting. Second, buying things on Singles Day is a waste of money because most of them are irrational consumption. I still remember on last year’s Singles Day, my mom bought a soybean milk machine just for the reason that it was cheaper than usual. But actually, she never used it. In fact, there are many people behave like my mom, buying things they don’t need on Singles Day and feeling they have got a better deal. To be honest, it is an act of wasting money. Third, buying things online on Singles Day may suffer a terrible after-sales service. On the one hand, as the orders on that day are numerous, the shopkeepers had to cope with the after-sales problems besides answered the questions form the customers. Therefore, the shopkeepers may not able to deal with some customers’ complaint in time and these customers will receive a terrible after-sales service. Not buying things online on Singles Days does not cause any lose, however, buying things on the day may damage your time, money and the after-sales service you received. Hope you think twice before the online buying on the next Singles Day.