This is a legal term, primarily, from Latin. Maybe these will help:
https://en.m.wikipedia.org/wiki/Prima_facie
prima facie
(pry-mah fay-shah) adj. Latin for "at first look," or "on its face," referring to a lawsuit or criminal prosecution in which the evidence before trial is sufficient to prove the case unless there is substantial contradictory evidence presented at trial. A prima facie case presented to a grand jury by the prosecution will result in an indictment. Example: in a charge of bad check writing, evidence of a half dozen checks written on a non-existent bank account, makes it a prima facie case. However, proof that the bank had misprinted the account number on the checks might disprove the prosecution's apparent "open and shut" case. (See: prima facie case)
And this one:
http://legal-dictionary.thefreedictionary.com/Prima+Facie
"At first glance a situation appears to be a certain way" This is the best I can reduce it for you. Good Luck