What is the meaning of "a wildfire ego"? I am reading a book titled Flipped. And I see a strange usage for me. What is the meaning of "a wildfire ego"? Here is the sentence: To look at her, you would think she had everything, but there is not much solid underneath her Mount Everest hair. And even though she is like a black hole at sucking people in, it doesn't take them long to figure out that being friends with her requires fanning the flame of a wildfire ego. Is that mean requires character like gossipy?