Abstract of my article about startups... ABSTRACT The current scenario of performance of organizations has never been more dynamic. The need to establish processes increasingly faster has never been present in many sectors of society today. If everything today is influenced by constant acceleration, the process of creation and development organizations could not be excluded. From this perspective there is a new organization model, the startups. With his ingenuity, adaptability to change, organizational structure and great potential for financial scalability, these companies are gaining more importance in the market. In this new model, the question arises as how these organizations give meaning to reality may differ from the traditional model of organization? Search through this work identify cultural aspects arise in the organizational environment, bringing as the environment capital of Ceará, Fortaleza. Therefore, we conducted semi-structured interviews with startup founders who were also exercising management positions in them. Within the three-dimensional structure of the survey were analyzed: founders, bringing profile characteristics that key piece to the formation of organizational, startup, where they were raised aspects of the formation of the organization, and finally, the day-to-day where the system of socialization is analyzed. The features present in each of the dimensions are depicted in chapter Results bringing a perspective on the cultural characteristics of startups that are reflected through their managers. Keywords: Startup, Organizational Culture, Entrepreneurship.