Behind The Rise of Entrepreneurs In the last decades, the importance of entrepreneurs in the market has increased considerably, as they play a major role in the development of fintechs, as well as the increasing world of e-commerce. But, why have entrepreneurs become so important for our society? In the first place, the world has entered a new and rapidly changing digital era. Therefore, it is now possible to apply new technologies such as Artificial Intelligence, Internet-Of-Things and software development to fulfill people’s needs in innovative ways. As a result, many young people create their own companies where they apply these technologies to solve big problems in finance, science, logistic and entertainment. Moreover, more traditional markets, like clothing, have been hugely impacted by the use of social media and online shopping. Now, entrepreneurs can sell their products online without the need of a physical shop, making it easier to start a company. Another fact that is leading many young people to become entrepreneurs is the difficulty to find a job as an employee. Due to the population growth and the need for highly trained workers, the competence to get a job is getting tougher, especially for those seeking for their first job. Therefore, those who do not succeed in this struggle rapidly may find quite attractive the idea of becoming their own bosses and applying their own ideas. To sum up, the global changes in technology, economy and demographics have increased considerably the number of entrepreneurs and millions of small companies are created every year. As a result, the fintechs, start-ups and e-commerce are reshaping their markets, changing the way we buy, pay and live. For that reason, the role of entrepreneurs, with their unique skills and passion for what they do, will continue to be of extreme importance for the global economy.