What does "graphic" mean in this text? Could you explain it to me? In graphic form and function, the newspaper is coming to resemble a computer screen, as the combination of text, images, and icons turns the newspaper page into a static snapshot of a World Wide Web page. In many newspapers the index now consists of summaries gathered in a column running down the left-hand side of the page, and a small picture is often included with the summary. Anyone familiar with multimedia presentations can easily read such a picture as an iconic button, which the user would press in order to receive the rest of the story. USA Today in fact makes considerable use of “hypertextual” links back and forth throughout its pages, and these links are sometimes cued by small graphics. The purpose of these icons together with the other pictures and graphics is not merely decorative. Together they help to redefine the function of the newspaper, which is no longer only to transmit verbal information, but also to provide an appropriate visual experience and through that experience to dictate an appropriate reaction to the stories being told.

What does "this function" refer to? Could you explain it to me? Assessing the survivability of an environment can be risky (if an environment turns out to be deadly, for instance, it might be too late by the time you found out), so humans have evolved the desire to associate with similar individuals as a way to perform this function efficiently.

Could you explain to me what "the power of ideas to copy themselves." mean? The printing press boosted the power of ideas to copy themselves. Prior to low-cost printing, ideas could and did spread by word of mouth. While this was tremendously powerful, it limited the complexity of the ideas that could be propagated to those that a single person could remember.

What does "quantities" mean? and What difference does heat and temperature have? Heat and temperature are two quantities that can be easily confused.

What does "the merits of a leader’s most important decisions" mean? Could you explain? ​ Clarity is often a difficult thing for a leader to obtain. Concerns of the present tend to seem larger than potentially greater concerns that lie farther away. Some decisions by their nature present great complexity, whose many variables must come together a certain way for the leader to succeed. Compounding the difficulty, now more than ever, is what ergonomists call information overload, where a leader is overrun with inputs ― via e-mails, meetings, and phone calls ― that only distract and confuse her thinking. Alternatively, the leader’s information might be only fragmentary, which might cause her to fill in the gaps with assumptions ― sometimes without recognizing them as such. And the merits of a leader’s most important decisions, by their nature, typically are not clear-cut. Instead those decisions involve a process of assigning weights to competing interests, and then determining, based upon some criterion, which one predominates. The result is one of judgment, of shades of gray; like saying that Beethoven is a better composer than Brahms.

What does "it takes another step" mean in this context? Many ancillary businesses that today seem almost core at one time started out as journey edges. For example, retailers often boost sales with accompanying support such as assembly or installation services. Think of a home goods retailer selling an unassembled outdoor grill as a box of parts and leaving its customer’s mission incomplete. When that retailer also sells assembly and delivery, it takes another step in the journey to the customer’s true mission of cooking in his backyard. Another example is the business-to-business service contracts that are layered on top of software sales. Maintenance, installation, training, delivery, anything at all that turns do-it-yourself into a do-it-for-me solution originally resulted from exploring the edge of where core products intersect with customer journeys. 1) What does "it takes another step" mean in this context? 2) What does "the edge of where core products intersect with customer journeys." mean?

What does "come out as well as" mean? I think it is not wrong Occasionally, individuals do not merely come out as well as clearly state what is troubling them and instead select more indirect means of expressing their annoyance.

What does "domain-specific brain modules. " mean? Could you explain it to me? A common error in current Darwinian thinking is the assumption that “selfish genes” are the prime mover in evolution. In strict Darwinism the prime mover is environmental threat. In the absence of threat, natural selection tends to resist change. It is un-biological to “explain” behavioural change as resulting from genetic change or the ex vacuo emergence of domain-specific brain modules. Evolutionary psychologists surely know why brains evolved: as Cosmides and Tooby point out, brains are found only in animals that move. Brains are behavioural organs, and behavioural adaptation, being immediate and non-random, is vastly more efficient than genetic adaptation. So, in animals with brains, behavioural change is the usual first response to environmental threat. If the change is successful, genetic adaptation to the new behaviour will follow more gradually. Animals do not evolve carnivore teeth and then decide it might be a good idea to eat meat.

What does "edges" mean in this context? Many ancillary businesses that today seem almost core at one time started out as journey edges. For example, retailers often boost sales with accompanying support such as assembly or installation services. Think of a home goods retailer selling an unassembled outdoor grill as a box of parts and leaving its customer’s mission incomplete. When that retailer also sells assembly and delivery, it takes another step in the journey to the customer’s true mission of cooking in his backyard. Another example is the business-to-business service contracts that are layered on top of software sales. Maintenance, installation, training, delivery, anything at all that turns do-it-yourself into a do-it-for-me solution originally resulted from exploring the edge of where core products intersect with customer journeys.